Eco-friendly pet toys with proven demand. Stock it without buying it.
Your customers won't find them on Chewy or Amazon. They ship to your store free, you pay 60% of MSRP only after one sells at your register, and anything that doesn't move goes back free.
No account needed to look. $100 MSRP minimum per brand on a first order.
The eco-friendly shelf your customers feel good about buying.
Honest Pet Products started with one gnawing feeling: our pets and the planet both deserved better than a bin of plastic toys. That idea became the first Eco-Fetcher, and it is the promise I carry forward today.
Everything we make is true to our pets, true to our planet, and true to our people. We are women-owned and USA-made: hemp dog toys are handcrafted in Wisconsin, wool cat toys are hand-felted by women artisans in Nepal and the Gobi Desert, and every toy is natural, non-toxic, and biodegradable. Each one is play-tested and approved by my own dogs before it ever reaches a shelf. Independent stores are where owners see that story up close and choose it on purpose.
You hold the cash.
Customers pay you at your register and you keep the retail price. Once a month, you tell us what sold, and we invoice your 60% share the first week of the next month. You're never waiting on us for money.
Free shipping, both directions.
It ships free. If it doesn't move, send it back free, anytime, and it never shows up on a bill. Damaged or stolen items come off your bill at wholesale, no fight.
Real stores, real numbers.
Now You're Clean, a groomer with 3 locations in New York, put 11 new brands on their shelves and added $4k+ a month in new sales. Paid nothing until things sold. Stores in 39 states stock this way.
Questions stores actually ask
How do you make money? What's the catch?
inStorify takes a cut of what sells, same as we do. Brands want shelf space in independent stores and can't get it cold, so they fund the inventory risk and both get paid out of the 60% you send after something sells. The catch on your side: $100 minimum per brand on a first order, and real shelf space, not a box in the back.
Old-school pay-after-sale deals burned me before. Slow payouts, fights over damaged
You're never waiting on us for money. Customers pay you at your register, you keep the retail price, and once a month you tell us what sold. We invoice your share the first week of the next month. Damaged or stolen items come off your bill at wholesale, no fight. If something doesn't move, send it back free.
Why not just my distributor?
Keep your distributor. This is for the other shelf: products your distributor doesn't carry and your customers can't price-check on Chewy. You're not switching anything, you're testing products you couldn't stock before without writing a check.
How is this different than traditional wholesale?
Traditional wholesale means writing a check up front and hoping it sells. Here there's no invoice until something sells. You never pay for a product sitting on the shelf, only for the ones that already went out the door. And these products aren't on Chewy or Amazon, so nobody undercuts you.
What's really free here? Free shipping both ways sounds fake.
It's baked into the model. We and the brand only make money when something sells in your store, so covering shipping beats losing you to "I don't want the risk." Your side of the deal is real shelf space and a monthly note on what sold. That's it.
What happens when something doesn't sell?
Send it back whenever, shipping's on us, and it never shows up on a bill. Worst case you gave shelf space to something for a month.
Before you lock the August order, see what Honest Pet Products would look like by your register.
See the productsQuestions first? Text a person: +1 201-731-8832
