Approved by Fritz
Introducing Approved by Fritz, a pet brand that seamlessly blends color, sustainability, and responsible pet goods – a triple treat for stores looking to enrich their offerings. Founded by a passionate dog owner, Danielle, whose love for brands, design, and dogs culminated in the creation of a brand that stands out for its colorful, sustainable ethos. At the heart of the brand is Fritz, a lovable rescue pup from South Carolina. As a modern dog mom, Danielle ensures that every product not only adheres to high standards but also earns Fritz's enthusiastic approval.
New York City's lockdown showcased the resilience and joy that dogs brought to their owners, and Danielle drew inspiration from the vibrant color palette of the city. From the iconic subway seat combinations to the colorful murals that adorned the neighborhoods, this brand encapsulates the spirit of the city that never sleeps. Stores that embrace this brand are not just offering pet essentials; they are curating a lifestyle that celebrates the bond between pets and their owners. Join us on our mission to develop a colorful, modern, and sustainable pet brand, a journey where every product tells a story and contributes to a brighter, more
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5.0 • 34 reviews
Mirja van der Meulen
Love the colorful design! We gave a leash and collar to friends’ lovely pup and they were so enthusiastic that we decided to give more leashes and collars to friends and pups! Everybody loved that! The fact that you can mix and match and style it with your own outfit makes is so versatile and hipster-proof. And the leashes are really comfortable to walk with in your hand (not like those harsh leather leashes), or even around your shoulder. Shipping and service (gift-wrapped!) were excellent as well!
Kelly Stals
We got the red medium sized collar for our 40lbs dog. The collar is very sturdy, the color is perfect, and most of all our dog LOVES to wear it.
Anna
Amazing collars, leashes and accessoires! The quality and colors are perfect. 100% approved by our dog!!!! LOVE APPROVED BY FRITZ
Ron Heeren
A few weeks ago my dogs Chouba and Estha bought a new collar through the nice Approved by Fritz site. On this site I was able to make a nice choice of sturdy and colorful collars. We (my dogs and I) are super happy with it.
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