Only Pay For What You Sold!

Say bye to deadstocks & slow movers!

Say Hi to more Cash on hand and Novelty in-store!

Find My Best SellersBrowse CatalogSchedule a Chat
Frame 4717.png__PID:d36c7998-6b24-4449-848f-3475835e5553
Frame 4107(4).png__PID:cb889c66-85b2-4d69-877c-972eb30b1f1e
Frame 4108(3).png__PID:0d69c77c-972e-430b-9f1e-9ba250b65e83
Frame 4113.png__PID:ccf92bbc-a255-4f1b-9250-2506cafb606d
Frame 4110.png__PID:f6f6e402-ccf9-4bbc-a255-8f1b92502506
Frame 4112(2).png__PID:b30b1f1e-9ba2-40b6-9e83-daff7e69ede6
Logo_New 1.png__PID:c404fd5a-9c16-4d94-be61-2b5142c4b7ce
348s 1.png__PID:c4c404fd-5a9c-46ed-947e-612b5142c4b7
download-1-1 1.png__PID:b0ecaa63-c4c4-44fd-9a9c-16ed947e612b
large 1.png__PID:04fd5a9c-16ed-447e-a12b-5142c4b7ce7b
sz-brand-seo-tile 1.png__PID:9c16ed94-7e61-4b51-82c4-b7ce7b0b3250
JUSTFRED_LOGO-04_f70eb3b2-7611-4fca-876a-9812e76e7429 1.png__PID:5a9c16ed-947e-412b-9142-c4b7ce7b0b32
display_image 1.png__PID:ecaa63c4-c404-4d5a-9c16-ed947e612b51
Copy-of-Melmos-Logo-2020-2 1.png__PID:aa63c4c4-04fd-4a9c-96ed-947e612b5142
678e9f671a9da93e7b0af5bd_lgl 1.png__PID:63c4c404-fd5a-4c16-ad94-7e612b5142c4
ruffhaus-black-clear2 1.png__PID:fd5a9c16-ed94-4e61-ab51-42c4b7ce7b0b
Frame_3976.png__PID:5de08f86-fb88-44e0-b3b7-240cdd3cd6b5
images 2.png__PID:ba5de08f-86fb-4824-a033-b7240cdd3cd6
Moko_Logo.webp__PID:e033b724-0cdd-4cd6-b5aa-6308b4bce71a
Frame_906 1.png__PID:33b7240c-dd3c-46b5-aa63-08b4bce71ab5
PNG.BlueLogo 1.png__PID:24e033b7-240c-4d3c-96b5-aa6308b4bce7

Don’t just take our word for it

Hear from some of our amazing pet partners

IMG_6177.webp__PID:e649d3d4-7953-493b-a6be-b302f8260932
Frame 4655.png__PID:c9aac481-1807-4a98-84fe-ed6d4429e4ca

“We began with one store on inStorify, and expanding to three was an easy choice. No inventory costs, no MOQs, no shipping fees...”

Group 134.png__PID:56900cdf-980d-4463-9847-2b47e649d3d4

Now You're Clean

Pet Goomer, New York

Frame 4691.png__PID:a63ce27c-e4c3-4dca-bb5f-e20587866305
Frame 4655.png__PID:c9aac481-1807-4a98-84fe-ed6d4429e4ca

"Thank you so much! I just appreaciate being part of inStorify so much... Your customer service is awesome!"

Screenshot_2025-08-07_161144.png__PID:e4c34dca-3b5f-4205-8786-6305c7a722a7

Unleashed Dog bakery

Pet Boutique, New York

IMG_6981.webp__PID:3937eb26-2f32-404c-a63c-e27ce4c34dca
Frame 4655.png__PID:c9aac481-1807-4a98-84fe-ed6d4429e4ca

“As an independent store, InStorify makes it easy to test new products, keeping our customers excited and coming back for more!”

Frame_3879.png__PID:2f32504c-a63c-427c-a4c3-4dca3b5fe205

Little L's Pet Bakery

Pet Boutique, New York

Frame 4701.png__PID:91e2ca40-df7d-40fb-9ab0-e7ae56900cdf
Frame 4655.png__PID:c9aac481-1807-4a98-84fe-ed6d4429e4ca

"We discovered Brutus and love it! We now keep it near oursupplements section, and it gets a lot of interest. Shoppers like that it feels like a simple way to support joints and digestion."

Frame_3898.png__PID:5ab0e7ae-5690-4cdf-980d-446398472b47

Animal Loving Care

Pet Care, New York

Newly Added Products & Stores This Week

leash-dog-yellow.webp__PID:f5ace823-a68b-413d-96dc-9c6f8adfa4db
305403954_530073392454405_5712445989761523275_n_9319466d-dbf3-42f1-8763-47f2ce692ce2.webp__PID:e5fdd3e6-04ea-42a9-9e79-d5e78923611f

Bobo & Nana

71hHFspUzAL._AC_SL1500.webp__PID:ace823a6-8b51-4d56-9c9c-6f8adfa4dbe7
6ad3d1884f5289c3.png__PID:9ab0abe6-5425-449e-94de-6e6c183063bb

KADTC Pet Toys

2025-08-31_5.webp__PID:23a68b51-3d56-4c9c-af8a-dfa4dbe7fbda
Gemini_Generated_Image_2902pe2902pe2902.png__PID:a39ab0ab-e654-45a4-9e14-de6e6c183063

Hairy Styles Pet Boutique

dwadawa.webp__PID:598e2301-1d89-4d89-b5ac-e823a68b513d
487318241_682648114104323_4847596657744590162_n_a1ab70d0-c482-447f-b68e-236953890978.jpg__PID:92a39ab0-abe6-4425-a49e-14de6e6c1830

Fissan Training Kennels

Step 1

Create your first order in 3 min

Browse 1000+ handpicked pet products or select a pre-filled basket and check out for no cost - No Credit Card Needed

Access All Catalog
WEENIETON_HARNESS_WEENBOW_01-2_WEB_720x_602f4b63-ecc2-42fe-bc5e-a57289de5514.webp__PID:fc39bf6d-ee94-4f0c-9e8e-059667a8b02a
pet-feeding-stand-with-3-bowls-for-cats-and-dogs-valiai-004.webp__PID:3c7fa9fc-7a8e-4d8d-8098-8652a959c894
SalmonBox.webp__PID:4274f675-6571-4c7f-a9fc-7a8e5d8d8098
image 100.png__PID:84afd12c-d8c8-4274-b675-65713c7fa9fc
Ride-or-Die-Sweater-1.webp__PID:9d51348f-82b2-44af-912c-d8c84274f675
cm_front_valentines.webp__PID:477eb537-247d-48bd-aaf0-5c65a460e4c4
unicornpuffermain_970a320e-5c63-49af-9b03-8838b4d4e15a.webp__PID:b537247d-d8bd-4af0-9c65-a460e4c4b892
S11_FOP_MixedProducts20201204_Ruffhaus_Ecomm3741.webp__PID:dd34463f-7190-4ec6-92ff-cc4d2b44bff1
20201204_Ruffhaus_Ecomm3429_V3_LOCAL.webp__PID:97b7ae10-144d-4d8a-a5d7-210c479cf180
Harness-pink-front-2.webp__PID:ae10144d-6d8a-45d7-a10c-479cf180af3f
MokoMnaukaEarWipesRENDER2.webp__PID:7eb53724-7dd8-4d2a-b05c-65a460e4c4b8
PSgrain-freefish_1296x_703de029-69e1-4c10-9666-98261aab0eb3.webp__PID:5d477eb5-3724-4dd8-bd2a-f05c65a460e4
Frame 4642(1).png__PID:cb3e5da0-15dc-47f4-8d30-35d6cef87495
Frame 4643.png__PID:44cb3e5d-a015-4c57-b40d-3035d6cef874
Frame 4644.png__PID:1c44cb3e-5da0-45dc-97f4-0d3035d6cef8
Frame 4645.png__PID:361c44cb-3e5d-4015-9c57-f40d3035d6ce
Frame 4646.png__PID:42361c44-cb3e-4da0-95dc-57f40d3035d6

Take a Product Match Quiz

Take a 2-minute quiz and get 5 product matches to boost your sales, backed by data from pet stores in 39 states

Get Matched
Frame 4650(4).png__PID:f4555f89-cab4-40f3-82eb-0b5959a23839

Step 2

Receive your products & sell

Receive for Free your products directly to your storefront and start selling.

Learn more about shipping

Step 3

Earn first, pay only for what you sold

You only get billed for the items you sold (60% of the MSRP). Return anything, anytime.

View how pricing works. We cover all postage anytime. No questions asked.

Frame 4650(9).png__PID:de3cc24f-0819-451e-9eff-4972464f0ddf

Want more cash on hand?

Want more Best sellers in store?

Get Started
Book a Call

Questions & Answers

We have answers to your questions about services and approach.

Got more questions? Contact us for more information.

Contact Us
What exactly is inStorify?

We love STORES and the story of every entrepreneur behind a store!!! We believe physical retail is not dead but going through a transformation and we are here to support it.

We believe in physical retail coexisting with online retail (87% of retail is still made offline). It starts with their revenue and operating model, mimicking online marketplaces:

  • Stores should not fall short in cash every month => inStorify helps them save cash on hands by no longer tying up cash in inventory.
  • They should have the most appealing product offering on shelves at any given point instead of being stuck with slow movers / deadstock => We help them AB test novelty in store like never before and get rid of slow movers in a click.

Instorify helps independent pet retailers discover new, high-margin products and order from verified brands. You get curated drops, simple ordering, and no commitment.

Does it cost anything to join? How does pricing work?

No. Instorify is free to join for physical retailers + free shipping.

How do i receive my products?

Our verified brands will ship your order directly to your retail location, in general within 10 days. We track the shipment for you.

How do a access my store dashboard?

Log in to inStorify and once in the account hub, click on "My Dashboard" to access your dashboard. Nothing to do, we keep it all updated for you

How do you choose the brands?

We vet every brand for product quality, reliability, margins, and shipping speed. We prioritize categories stores ask for, like women-owned, organic, gives-back, and not sold on Amazon or Chewy.

Are there minimum order requirements?

No minimums — completely flexible. We cover any shipping costs and returns.

How does returns work?

We do it all for you. You receive a pre-paid shipping label, UPS comes and pick it up. If in NYC or SF areas, instorify staff can come. We cover your return cost and provide shipment pick up.

What information is required for me to get started?

Every store and brand we work with is vetted. Our team will create your inStorify store page once you are onboarded, no additional information is needed except for your shipping address to your retail location. No payment info needed.

What’s the catch?

There isn’t one. Instorify works because brands want their products in great independent stores — and stores want fresh, curated items without spending hours searching. We cut all the noise in between.

Get started for free

check-circle 1.png__PID:b0ed8f8d-540e-4ecc-8a19-08b7db65dccb

1000+ handpicked pet products

check-circle 1.png__PID:b0ed8f8d-540e-4ecc-8a19-08b7db65dccb

Don't pay 'til products sells

check-circle 1.png__PID:b0ed8f8d-540e-4ecc-8a19-08b7db65dccb

Free returns anytime

Get Your First Order
Book a Call