October 22, 2025
This Week’s Off the Shelf
Each week, we spotlight 3 standout pet products—rising fastest off shelves from the 1000+ we offer retailers nationwide—along with the trends driving their success.
Clink Design
🐕 Reward Treats (Capelin)
Single Ingredient | Organic
Why It’s Flying Off Shelves: The training treat category continues to surge as owners invest in positive reinforcement tools.
Born from a trainer’s frustration with ineffective products, Clink’s single-ingredient Capelin treats pair with the brand’s innovative clickers to make every session simple, rewarding, and bond-building. Smart design meets real results.
Brutus Bone Broth
🥩 Mini Hip & Joint Formula (Beef)Women-Owned | Eco-Friendly | Gluten-Free
Why It’s Flying Off Shelves: The pet supplement market is booming, with joint health formulas growing over 7% annually as owners seek natural ways to support mobility.
This all-natural, human-grade beef bone broth packs collagen, amino acids, glucosamine, and chondroitin to keep joints strong and pets active. Fortified with turmeric for extra anti-inflammatory power, it’s a clean, low-sodium formula designed just for pets, not a repurposed human broth. Serve warm or cold as a nutritious topper or treat. Made in the USA, gluten-free, and loved by even the pickiest eaters.
“I originally bought this, hoping that it would help with my dogs joints as they are getting older.What I didn’t realize is that it was also going to help with them eating their food. They just love the taste of it and I can already see a difference in their activity levels!I would definitely recommend this broth!”
Rachel (Pet Owner)
– about Brutus Bone Broth
Up Dog Toys
🍯 The Ubbe Modern Dog Licking ToyWomen-Owned | AAPI-Owned | Eco-Friendly
Why It’s Flying Off Shelves: With the lick mat and enrichment toy market up nearly 10% YoY, pet parents are turning to functional play to reduce anxiety and boredom.
Made from durable, non-toxic materials, the Ubbe securely holds peanut butter or other treats, keeping dogs engaged longer while promoting calm behavior. Inspired by founder Mui’s late pups, it’s playtime with purpose, every purchase supports The Humane Society.
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