November 19, 2025
Santa called. He wants these in your store 🎄
Each week, we spotlight 3 standout pet products, rising fastest off shelves from the 1000+ we offer retailers nationwide, along with the trends driving their success.

Woof²
🎁 Nutcracker Treat-Dispensing Pet Toy
Made in the USA | Not on Amazon
Founder: Kevin Luk, Hong Kong
What began as a heartfelt gift for a beloved dog is now a mission to celebrate pets with meaningful, playful toys while supporting rescue and adoption.
Woof² creates culturally inspired, nose-work toys that blend joy, wellness, and thoughtful design for pets and their humans.


Ruffhaus NYC
❄️Candy Cane Dog Collar & Bowtie
Handmade | Travel-Ready
Founder: Effie, New York
Effie brings bold, stylish, and functional dog gear to life with designer-quality pieces inspired by real pups and everyday adventures.
Ethically made and packed with personality, each item blends fearless prints, durability, and fun for dogs and their humans.

“First of all, the packaging is beautiful and luxurious! When you first see the packaging and open them up you feel like you are opening up actual french macarons and not a dog treat. The cookies themselves are really cute and quality made. My dog loved them! ”
Sandy (Pet Owner)– about Bonne et Filou

Bonne Et Filou
🎅Christmas Themed Dog Treats Gift Box
18 Handmade Treats | Handcrafted in the US
Founder: Nicolas, New York
Nicolas brings French-inspired luxury to pet care with gourmet, human-grade dog macarons and chic, eco-friendly accessories.
Perfect for pet parents, these treats and toys blend elegance, quality, and irresistible charm for a truly elevated experience.
Stop Spending Cash bringing Novelty in your Store
inStorify works to help boutiques save on upfront costs, refresh their shelves with standout products, and test new inventory —completely risk-free.
Get your first order FREE when you sign up at inStorify today!
Get Your Free Order!
