October 8, 2025
This Week’s Off the Shelf
Each week, we spotlight 3 standout pet products—rising fastest off shelves from the 1000+ we offer retailers nationwide—along with the trends driving their success.
Winni Treats
Freeze-Dried Raw Beef Liver
Why It’s Flying Off Shelves: The freeze-dried pet treat market is projected to grow 8.7% annually through 2030, as pet parents seek minimally processed, single-ingredient nutrition.
Made in Wisconsin, these 100% beef liver treats are gently freeze-dried to lock in nutrients and flavor. Winni’s process takes twice as long as the industry standard, resulting in richer color, better taste, and higher nutrient retention. Easy to handle, crumble-free, and packed with protein—dogs (and owners) love them.
Rigby
Salmon Pouch Box (6 Pack)
Why It’s Flying Off Shelves: Treat-dispensing toys are on track to grow at a 7% CAGR through 2030, as owners look for enrichment toys that reduce anxiety and improve cognitive stimulation.
Rigby’s organic, human-grade pouches blend wild-caught Alaskan salmon, kabocha squash, green beans, and olive oil to support joints, skin, coat, and digestion. Convenient and mess-free, these squeezable snacks fit seamlessly into daily routines—proof that wellness can be delicious and portable.
“As an independant store, inStorify makes it easy to test new products, keeping our customers excited and coming back for more!”
Lenny (owner)
– Little L’s Pet Bakery, NYC
9
New Brands in Store
55+
New SKUs in Store
$4176
Incremental Monthly Sales
Yumwoof!
Perfect Superfood Hypoallergenic Wild-Caught Fish
Why It’s Flying Off Shelves: The science-backed pet nutrition segment is accelerating, as consumers seek data-driven, clean-label formulas for longevity and performance.
Crafted with 85% wild-caught fish, non-GMO superfoods, and Yumwoof’s proprietary Cocomega™ superfats, this air-dried recipe mimics the raw diet while enhancing digestibility. Family-owned and clinically backed, Yumwoof combines personalization, transparency, and taste—changing dog health one bowl at a time.
Stop Spending Cash bringing Novelty in your Store
inStorify works to help boutiques save on upfront costs, refresh their shelves with standout products, and test new inventory —completely risk-free.
Get your first order FREE when you sign up at inStorify today!
Get Your Free Order!
