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Approved by Fritz

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5.0 • New York, United States • Pet Goods

Women Owned

Eco Friendly

Gives Back

Pet Goods


Discover Us

Stylish, Functional Design

Approved by Fritz blends modern aesthetics with durable materials—creating gear that’s as chic as it is practical for city dogs.

Made for the Urban Pup

Born in NYC, our products are crafted to meet the needs of modern dog parents navigating busy sidewalks and unpredictable weather.

Consciously Crafted

We prioritize ethical sourcing, sustainable materials, and small-batch production—because pets and the planet both deserve thoughtful care.

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Owned by

Danielle

Joined 2025

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Message Brand

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Instagram

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TikTok

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5.0 • 10k+ reviews

Ron

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A few weeks ago my dogs Chouba and Estha bought a new collar through the nice Approved by Fritz site. On this site I was able to make a nice choice of sturdy and colorful collars. We (my dogs and I) are super happy with it.

Anna

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Amazing collars, leashes and accessoires! The quality and colors are perfect. 100% approved by our dog!!!! LOVE APPROVED BY FRITZ

Mirja van der Meulen

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Love the colorful design! We gave a leash and collar to friends’ lovely pup and they were so enthusiastic that we decided to give more leashes and collars to friends and pups! Everybody loved that! The fact that you can mix and match and style it with your own outfit makes is so versatile and hipster-proof. And the leashes are really comfortable to walk with in your hand (not like those harsh leather leashes), or even around your shoulder. Shipping and service (gift-wrapped!) were excellent as well!

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