HILANA Upcycled Cotton

Hilana was born from a desire to combine sustainability with traditional craftsmanship. Our journey began in Mexico, where our first collection of upcycled cotton hammam towels received overwhelming praise. Motivated by this success, we traveled to Turkey—the heart of textile tradition—to expand our vision. After introducing the concept of upcycling, our partners quickly embraced the idea of transforming textile waste into something beautiful. Together, we launched Hilana, a full line of sustainable textiles made from recycled cotton, crafted without chemicals or water waste.

At Hilana, we turn fashion industry waste into high-quality, versatile products like towels, blankets, ponchos, and tablecloths. Each item is ethically made and hand-finished on traditional Turkish looms, preserving age-old techniques while helping reverse the damage caused by fast fashion. Join us in being part of the solution, and bring home products that are as mindful as they are beautiful.

Featured Products

Related Brands