Our journey began in Sweden, where Johanna grew up in her mother's atelier, developing a keen design eye and a firm belief in the importance of durability. With a successful career as a clothing designer in Los Angeles and New York, Johanna cultivated a deep appreciation for textiles and an exceptional sense of color. When she encouraged her family to venture into home décor, she brought these passions with her. Johanna Howard Home was born with a simple yet profound idea: throws, pillows, and blankets should be designed for humans, not just homes. Our designs capture moods and memories, feature textiles that beg to be touched, and showcase colors that can transform your day.
Designing for people also means being kind to people. We use sustainable baby alpaca, cotton, and wool to create textiles that are built to last. Partnering with artisan crafters and family businesses in Peru and Portugal, we ensure fair compensation and a collaborative exchange of skills and knowledge. Our collection, originating from a small family idea, has grown into a beloved brand that embraces both craftsmanship and sustainability. We create products that are made for people and loved by places, bringing a touch of heartfelt artistry into every home.
Owned by Johanna
Joined 2024
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Throws
Dip-Dyed Throw
$465.00
Deco Throw
$199.00
Lagom Throw
$165.00
Madison Throw
$295.00
Pillows
Cabana Stripe Pillow
$310.00
Lagom Pillow
$225.00
Lagom Pillow - Long Lumbar
$195.00
Dip-Dyed Pillow Square
$359.00
Candles
100% That Girl
$28.00
Herstory
$28.00
Christmas Day
$28.00
Boss Life
$28.00
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