TRUELOVE
4.8 • Sarasota, Florida • Pet Goods
Veteran Owned
AAPI Owned
Quality Driven
Pet Goods
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Born from Adventure
Inspired by a real-life rescue on the ancient Silk Road, every Truelove product honors the bond between pets and the people who explore the world with them.
Engineered for Protection
From paw-saving pet shoes to high-performance harnesses, our gear is designed with comfort, durability, and safety in every stitch.
Trusted Worldwide
With a presence in 67 countries, Truelove is a global favorite—delivering quality-tested, vet-recommended pet gear for families across the globe.
Owned by
Wu Yongjin
Joined 2025
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4.8 • 1k+ reviews
Katherine
I started using these three years ago. The only time I purchase new ones is for a new dog or to have more colors. 😉 They handle multiple long hikes a week with small and large breed dogs. We’ve used them in rivers and oceans with no sign of wear and tear. They wash off easily in the bathtub. My dogs love that they buckle in such a way that they do not need to slide over the ears. Happy dogs, happy life!
Harris
TrueLove products are always well made and stand the test of time. Love this company! Thank you for making such a wonderful pet product! Safety is so important. Love the reflective stitching!
Emma
I bought one of these harnesses for my collie a couple of years ago and it has done amazingly well, a bit worn (as expected) but still in very good condition, no faults with fabric or clips on harness, lead or collar. Such amazing quality that I decided to get a set for my cocker as the one he had (from a different company) was rather worn and tatty after just a few months. I am ecstatic with the quality and the look of these as they look very smart, I imagine they’re comfortable for the dogs as they have no issues when wearing them. The padded lead is also great for my cocker as he pulls a lot and other leads I’ve had for him in the past have hurt my hand (this one doesn’t).
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