How it all began
Woof² started in 2022 with a simple wish — to gift something meaningful to a very loved dog named Cici. What began as a search for the perfect dog toy quickly became something bigger: a mission to make it easier for pet parents to celebrate and care for their companions — all in one thoughtful toy.
Why We Created Woof²
We believe pets are more than just animals — they're lifelong partners. That’s why we create cute toys that are as joyful as they are mindful, blending fun in every detail. We recognize the lack of toys that incorporate cultural elements, which is why we strive to create something new. And because every pet deserves love, we’re proud to support adoption and advocate for rescue animals in need of a home.
Where Fun Meets Thoughtfulness
At Woof², our pet toys strike a balance between indulgence and wellness. Each toy is thoughtfully designed to feature nose-work functions that stimulate cognitive abilities while incorporating charming and playful local cultural elements. They embody moments of joy, aiming to surprise, delight, and enhance your pet’s well-being, all while ensuring that pet owners can enjoy the experience as well.
Owned by
Kevin Luk
Joined 2025
